Volkswagen Relaunches VW Online Press Portal

Volkswagen has recently relaunched the Volkswagen Press Portal. Aperto, a multimedia service provider, reportedly used Day Software Communique to develop the platform on which the service is based.

VW explained that journalists will now have quicker access to the latest VW news and digital press folders, as well as to new offerings, such as broadcast-quality videos and audios. Volkwagen was reportedly pleased with Aperto's ability to launch the website utilizing Day Software's Communique.

According to Volkswagen, individual information packages are now available for download comprising press releases, background reports and photos 24 hours a day. The extensive photo materials collection was extended with the feature "light table." The electronic light table allows users to compare several photos in one view, making it easier to decide which photos best suit one's requirements, for example the first pictures of the new VW Golf Plus.

The "Press Release Subscription" feature on the portal allows users to compile a personal information folder and users can also subscribe to press releases dealing with topics of interest. Journalists can now also readily find the correct contacts at Volkswagen Group Communications and within VW's respective brands.